1. Ministry Marketing vs. Business Strategy
Many ministry leaders understand the concepts of marketing relative to creating
advertisements for special events. Advertising such as event flyers, ministry
brochures and media commercials are often construed as a plan for growth.
While marketing is important, it should not take priority over a ministry’s
business strategy. Even the most well-conceived marketing plan doesn’t
assure growth. In most cases, a marketing plan can be seen as hit or miss.
A ministry should have a strategy in place before spending any marketing
dollars. The purpose of marketing should be to support your overall ministry
strategy, not lead it. We will discuss marketing in greater detail in the
next section.
2. God always has a strategy
And the LORD said unto Moses, Wherefore criest thou unto
me? Speak unto the children of Israel, that they go forward. (Exodus 14:15)
3. Why do ministries lose adherent members?
Studies tell us: 3% of member move away or die; 5% lead are to shop elsewhere
by friends; 9%, other churches provides better services; 14%, are unsatisfied
with the ministry; 68%, sin and/or indifference makes them feel no one cares
about them, so ultimately they leave.
Over 80% of people who leave are either dissatisfied with your ministry
or feel as if no one care about them. To make huge gains you must start by
paying attention to these two issues.
4. Successful companies have strategies:
Both Fortune 500 corporations and military organizations strategically
plan their success. They do not leave their products’ or operations’ long-term
success to chance. The leaders of these organizations create a highly detailed
systematic plan of action then communicate that information to the rest
of the organization. From the shipping
department to the president’s office, these companies communicate
their strategies to everyone within the organization to move their products
or services.
5. A strategy must begin with a goal. To have an effective strategy, success
must be defined then measured.
Over the next three months, my ministry goals for each area of the ministry
are:
1. ____________________
2. ____________________
3. ____________________
4. ____________________
Over the next year, my ministry goals for each area of the ministry are:
1. ____________________
2. ____________________
3. ____________________
4. ____________________
What financial resources do I need to reach my goals?
1. ____________________
2. ____________________
3. ____________________
4. ____________________
How can I best impact the people that can help me?
1. ____________________
2. ____________________
3. ____________________
4. ____________________
Who has the resources?
1. ____________________
2. ____________________
3. ____________________
4. ____________________
How can I get the resources?
1. ____________________
2. ____________________
3. ____________________
4. ____________________
I know when I have or have not achieved my goals when I...
1. ____________________
2. ____________________
3. ____________________
4. ____________________
I know that I have reached the next level of my ministry when...
1. ____________________
2. ____________________
3. ____________________
4. ____________________
My mission statement is:
____________________
____________________
____________________
____________________
